Students are expected to:
Overview of different types of advertising; effects; criticism and ethical issues related to advertising.
The equipment needed for this activity depends on the chosen format of commercial: from paper and pencils to video cameras and digital media.
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In this activity, students will develop an advertisement: a booklet or an advertisement in the style of “TV Shop“: the product is introduced by a specialist (cosmetician, dermatologist, scientist), or a consumer; the scientific content is strongly emphasised.
The advertisement should include the description of both the target audience as well as the effect of the product, its ingredients and their function. Furthermore, it would be good to think about what kind of advantages to emphasise in the given cosmetic product (see Appendix 2).
After producing the advertisement (this may take 1-2 lessons or more, depending on the format), the rest of the class could be the judges, giving their opinions about how convincing the presentation of the product was: what was done well, but also giving suggestions for any improvements that could be done.
Moreover, the ethical issue (were the ways, in which a possible consumer was influenced, ethical?) could be posed and discussed after watching a presentation.
What may be the causes why labels indicated below have been used in marketing cosmetics (see Appendix 2):
In your opinion, which of these qualities are important for you? Explain!